Thursday, January 14, 2010

Driving Down Manipulation Lane

Once upon a time, college football coaches stayed at University's for long periods of time. They were there because they loved the game of football, embraced teaching their kids, and would work for peanuts just because of their love of competition. Loyalty, trust, and commitment were actions not mere rhetoric.

Yea, I don't remember that either. That had to have occured right after dinosaurs had been wiped off the earth (apologies to Carl Everett).

After spending 1 season as Tennessee's head football coach (or about 18 fewer years than predecessor Phillip Fulmer), Lane Kiffin left to become the head football coach at USC. The buck doesn't stop there though. According to multiple reports, Kiffin and his staff made numerous calls to prospective Volunteer recruits telling them to not go to class and come to USC.

What is wrong with this picture? Aren't these "student-athletes" that come to these places? These aren't professional free agents.

The bottom line is, college football is more a business than it ever has been. With the mega millions brought in through TV revenue, it's about finding the best recruiter, the guy who is going to win and give the kind of flare that will grab attention. Getting the best "athlete" and hoping he does well enough in class and in society to remain eligible.

Enjoy Joe Paterno while you can. The days of that type of loyalty and integrity are long gone.

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